McBored: Consumer fatigue for fast-food limited offerings

|By:, SA News Editor

Restaurant analysts think fast-food chains might be going too far with limited time offerings as consumer interest shows signs of sagging.

Though particular items such as the Starbucks Pumpkin Latte, Wendy's Pretzel Bacon Cheeseburger, and the timeless McRibs offering from McDonald's are profit drivers, the majority of offerings aren't working.

Not even the high-profile chicken wing test by McDonald's is moving the meter as consumers find the high prices don't offset the novelty, reports Burger Business.

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