The deal Zynga (ZNGA +0.1%) struck with Hasbro to have the toymaker peddle games and toys...

|About: Zynga (ZNGA)|By:, SA News Editor

The deal Zynga (ZNGA +0.1%) struck with Hasbro to have the toymaker peddle games and toys related to its lineup of games won't be a "game changer" for the company, says Evercore's Ken Sena. The analyst thinks that the social games produced by Zynga lack the affinity of Rovio's Angry Birds merchandise that's an easier sell to consumers.