Speed and service a new focus at McDonald's

|About: McDonald's Corporation (MCD)|By:, SA News Editor

The most interesting part of the strategic vision that McDonald's (MCD) unveiled last week at an investor meeting concerns a heightened focus on speeding up service to customers, according to Restaurant Finance Monitor.

The restaurant operator plans to invest in kitchen improvements in 2014 after a hot pace of product innovation created service issues which execs admit have hurt top-line results.