Shaving trends nick Procter & Gamble and peers

|By:, SA News Editor

Growth rates for shaving products are down as the fashionable trend by men of keeping some stubble around wreaks havoc on what's supposed to be an easy industry to forecast demand.

Energizer (ENR +1.2%), Unilever (UL +0.3%), and Procter & Gamble (PG +0.3%) have cut back on R&D spending in response to the consumer shift and are competing harder at the premium razor price points.