Richard Pérez Peña's arms-length report on the NY Times' (NYT) new front-page display ad. "The...

|By:, SA News Editor

Richard Pérez Peña's arms-length report on the NY Times' (NYT) new front-page display ad. "The Times would not disclose the rates it charges for ads on the front page. Ordinarily, such space would be coveted by advertisers for its prominence, but it remains to be seen how well it will sell in the current climate, in which ad spending is plummeting."