Philip Morris invests big in new cigarette product

|About: Philip Morris Internation... (PM)|By:, SA News Editor

Philip Morris (PM) plans to invest $680M in a factory in Italy that will produce a new style of cigarette which will be safer for consumers than alternatives.

The company says the new product will contain tobacco which will be heated to generate a smoking aerosol.

The launch date for the new cigarettes will be sometime in 2015.