The Ronnie Moas side story isn't going away anytime soon as the Standpoint Research analyst has appearances scheduled on CNBC, Bloomberg TV, and Fox Business News this week to discuss his list of amoral stocks which includes Philip Morris (PM +0.7%).
The gadfly is likely to repeat his mantra that Philip Morris sells a product that kills people.
The cooler heads evaluating Philip Morris see it still sitting in a "wildly profitable" business and as a reliable dividend-payer.
What to focus on: The debate on the company should center on the growth potential of its new e-cigarette and low-tobacco products. Estimates vary wildly.