The Germans to try lower-priced 'luxury' models in the U.S.

|By:, SA News Editor

German luxury automakers (VLKAY, DDAIF, BAMXY) are hitting price points at around $30K with new models in order to build brand loyalty. Execs with the companies think that by opening up the brand they will see demand benefits down the road.

The pricing on the their low-end vehicles now overlaps popular entries from Chevrolet (GM), Toyota (TM -0.7%), and Honda (HMC -0.2%).

The group used the same tactic in Europe to some success.