Yahoo continues search push by strengthening OpenTable integration

|By:, SA News Editor

Yahoo (YHOO -1%) has followed up on its Yelp search content deal by more deeply integrating OpenTable's (OPEN +1.9%) content and reservation options into its search results.

Sources tell Kara Swisher the move is part of a local content redesign (has strong mobile tie-ins) for Yahoo search, as well as the company's broader efforts (previous) to invest in search tech and thereby reverse long-term share losses to Google.

Bing, whose search engine powers Yahoo's results (Yahoo maintains flexibility in how results are displayed/augmented), has already struck content integration deals with a list of partners that includes Yelp, OpenTable, Facebook, and Twitter. On a global level, the efforts have only had a modest impact on Bing's search share.