Amazon's Lovefilm/Prime integration acts as U.K./German price hike

|By:, SA News Editor

Amazon's (AMZN -0.5%) decision to merge its Prime and Lovefilm services in the U.K. and Germany will act as a de facto price hike for Prime subs. Whereas Amazon currently charges U.K. and German Prime subs £49 ($81) and €29 ($40) annually, it will charge £79 ($131) and €49 ($67) starting on Feb. 26.

U.K. Lovefilm subs will be able to continue paying £5.99/month for the streaming service on a standalone basis.

The price changes come a month after Amazon said it's mulling a $20-$40/year price hike for its ~20M U.S. Prime subs.