Bloomberg: BlackBerry to get major boost from Ford

|About: BlackBerry Ltd. (BB)|By:, SA News Editor

Ford (F) is set to drop Microsoft (MSFT) Windows as the basis for the car-maker's next-generation Sync system and use BlackBerry's (BBRY) QNX instead, Bloomberg reports.

The move follows technical difficulties, while QNX will also be faster, cheaper and more flexible.

Sync, which is in over 7M vehicles that are on the road, allows drivers to make mobile-phone calls and play music using voice-activation.

Getting Sync right appears to be rather important - surveys indicate that in-vehicle technology is the leading selling point for 39% of auto buyers,