Procter & Gamble looks to unload MDVIP

|About: The Procter & Gamble Company (PG)|By:, SA News Editor

Procter & Gamble (PG +0.3%) wants to sell a personalized healthcare unit that caters to wealthy consumers.

MDVIP has a network that extends to 700 physicians in 42 states with a membership price of $1.5K per year.

Piper Jaffray is out shopping MDVIP to interested parties. Insiders say a P-E firm will be the most likely buyer.