"It's more than just a 30-second ad," E*Trade (ETFC) says on Q4 call of its plan to buy a Super...

|By:, SA News Editor

"It's more than just a 30-second ad," E*Trade (ETFC) says on Q4 call of its plan to buy a Super Bowl ad despite ad cuts. "Judge us on the total marketing mix and marketing plan as opposed to a 30-second spot, because if it's looked in isolation, you might not fully comprehend the ROI."