Nike's core focus is still on performance

|About: Nike Inc. (NKE)|By:, SA News Editor

Nike (NKE) CEO Mark Parker makes it clear in an interview with The Telegraph that the company isn't running toward high-fashion even as catwalks across Europe start to showcase more athletic designs.

He maintains that even though consumers flock to buy Nike shoes for their designs and popularity, it's high-level performance that is still at the heart of the Nike culture.

"Our motivation isn't to make products that resonate with the luxury fashion consumer. But the nature of what we do, the design and the inspiration, I think sometimes makes it part of that world," notes Parker.