Disney Junior widens lead over rivals

|By:, SA News Editor

Nielsen ratings show Disney Junior (DIS) opening up a wider lead over Nick Jr. (VIA, VIAB) and Sprout (CMCSA).

For the first quarter of the year, Disney Junior had 459K total viewers - compared to 326K for Nick Jr. and 155K for Sprouts.

The kids network is also showing growing strength with digital channels and consumer product tie-ins.