J.C. Penney keeps plugging away

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Shares of J.C. Penney (JCP +3.9%) are poking out another gain with a note from JPMorgan adding some support to the bull case.

Though the investment firm concedes sentiment remains very negative on the beat-up retailer, it sees upside in H2 as liquidity concerns are eased and management changes are unveiled at the Fall Analyst Day.

JCP hasn't traded with a double-digit share price since last November.