7-day ratings window could lift network revenue

|By:, SA News Editor

TV networks (TWX, AMCX, VIA, CMCSA, FOXA, DIS) could get a boost as advertisers weigh letting loose of the 3-day window of counting ad views to move to a broader 7-day window which falls more in line with viewer habits.

CBS (CBS -1.1%) COO Joseph Ianniello estimates the shift could present the company a "9-digit opportunity" as ratings on hit shows are lifted dramatically. Bernstein Research puts the benefit in the tens of millions.

Webcast of CBS at the Bank of America Merrill Lynch Global Telecom and Media Conference