The launch comes despite the limited hydrogen refueling infrastructure in the state.
Outside of the automobile industry, companies including FedEx (cargo tractors) and AT&T (server farms) have been dabbling with using hydrogen despite the lack of a national pipeline. Critics says demand could reach a tipping point.
What to watch: If Hyundai's launch of a SUV hydrogen goes over better than expected it could be a positive for FuelCell Energy (FCEL), Ballard Power (BLDP) and Plug Power (PLUG). It also adds another layer to the engaging Toyota (TM) vs. Tesla Motors (TSLA) debate.