Ford says F-150 launch is on schedule

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F +1.1%) exec Joe Hinrichs says the launch of the aluminum F-150 is on schedule.

The statement could allay some fears raised by Morgan Stanley of a slow roll-out of the new F-150.

Production of the aluminum-bodied pickup starts this summer.

What to watch: Early testing of the F-150 has gone well, according to the automaker. If outside reviews go as favorably on durability and ruggedness, the F-150 could sell well due to the improved fuel economy it will offer consumers.