Piper: High social engagement helps

|By:, SA News Editor

"Highly socially engaged brands tend to deliver sustained and superior financial returns as content co-creation provides improved ad spend leverage," says Piper's Stephanie Wissink, following her team's Instagram analysis.

Best-positioned from an engagement-rank perspective according to Piper: Michael Kors (KORS +1.1%), Abercrombie & Fitch (ANF +0.1%), Urban Outfitters (URBN -0.7%), and L Brands (LB -0.1%).