Google's (GOOG, GOOGL) new website that rates Internet service providers' video streaming quality, for content streamed on YouTube, is gaining in popularity. A link to the website appears on YouTube when videos are slow to buffer.
"There are many factors that influence your video streaming quality, including your choice of Internet Service Provider. Learn how your ISP performs and understand your options," the website reads.
The new rating service comes at a heated time between broadband providers and content companies to who is at fault for slow streaming speeds. New "net neutrality" laws have also added to the conflict by allowing ISP's to create pay-for-priority deals with content providers.