Glu +9.1%; Cowen hikes estimates due to Kardashian game

|About: Glu Mobile Inc. (GLUU)|By:, SA News Editor

With Kim Kardashian: Hollywood turning into a blockbuster, Cowen has respectively hiked its 2014 Glu Mobile (NASDAQ:GLUU) revenue and EPS forecasts to $212M and $0.26 from $159.5M and $0.03. Consensus is currently at $164.1M and $0.04.

Cowen's target has been raised by $4 to $10. The firm recently argued the Kardashian game could yield $200M in annual revenue.

Meanwhile, SA author Mark Gomes (bullish on Glu for some time) is out with another upbeat column: Aside from the Kardashian game, Gomes is a fan of Glu's "engine-based R&D philosophy" (lowers development costs) and game monetization approach, as well as an M&A strategy he thinks is "on track to yield hundreds of millions in revenue from just two acquisitions."

App Annie respectively has Kim Kardashian: Hollywood at #1 and #4 on its U.S. iPhone free and top-grossing download charts. On Google Play, it's #25 and #13.

Glu's Q2 results are due on July 30. Shares now +96% since the Kardashian game launched on June 25.