Refined marketing message for SodaStream in the U.S.

|About: SodaStream International (SODA)|By:, SA News Editor

SodaStream (SODA -0.4%) plans to focus its marketing message on health and wellness in the U.S. in an effort to improve sales in the region.

The company thinks focusing on SodaStream as an alternative to "Big Soda' will play well with consumers in the U.S.

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