Light upfront volume for TV networks

|By:, SA News Editor

Upfront TV advertising volume fell 6.1% to $18.125B this year, according to Adweek.

The mark is inclusive of a 4.7% decline in cable upfront dollars.

Procter & Gamble and General Motors were two notable consumer product giants that took a cautious approach during the upfront period this year.

Though increased spending on digital advertising is responsible for part of the slower growth, industry insiders think a shift toward "real-time" advertising decision-making is also a factor

Related stocks: DIS, CMCSA, CBS, FOXA, TWX, AMCX, VIA.