Fast-fashion misfire at Zara

|By:, SA News Editor

Fast-fashion leader Zara pulled a shirt being marketed to young children due its historically-significant resemblance to a concentration camp uniform.

The blue-and-white striped shirt with a six-point yellow star was intended to be a Sheriff T-shirt, but created a social media uproar for insensitivity.

What to watch: The fast-fashion industry and has been lauded for its speed-to-market and on-trend capabilities, but has been also subject to marketing misfires in the haste to promote.

Zara is owned by Inditex (OTCPK:IDEXY).