Bet on movie toys pays off for Hasbro

|By:, SA News Editor

Hasbro (HAS +5.7%) trades higher after Q3 global sales got a boost from strong demand for movie-themed toys.

Action figures from Transformers and Marvel movies did extremely well on the boys side, while girls showed interest in Hunger Games toys.

Hasbro's results contrast sharply with those of Mattel which saw its brand-oriented strategy (Barbie, Fisher-Price, American Girl) lead to sales declines.

Subscribe for full text news in your inbox