Facebook Messenger tops 500M MAUs

Nov. 10, 2014 1:37 PM ETMeta Platforms, Inc. (META)METABy: Eric Jhonsa, SA News Editor8 Comments
  • Less than seven months after Mark Zuckerberg disclosed Facebook Messenger (FB -0.6%) had 200M monthly active users, Facebook states Messenger has topped 500M.
  • The massive growth, of course, was driven by Facebook's decision to remove messaging functionality from its core apps, thereby forcing users to download the standalone Messenger apps. A backlash ensued; the latest version of the iOS app still has a rating of only 1.5/5 stars in the App Store due to users upset about the new requirement (its cumulative rating is 3/5 stars).
  • Nonetheless, the requirement has led Messenger's MAU count to soar past that of all other mobile messaging platforms save for Facebook-owned WhatsApp (has over 600M), and grow to equal nearly 40% of Facebook's Q3-ending MAU base of 1.35B.
  • Facebook put ex-PayPal chief David Marcus in charge of Messenger in June, and has suggested it plans to monetize the platform via payments.

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