AOL buys video distribution startup for reported ~$50M

Dec. 01, 2014 4:44 PM ETAOL Inc. (AOL)By: Eric Jhonsa, SA News Editor1 Comment

Re/code reports NYSE:AOL has bought Vidible, a startup that helps video publishers syndicate and monetize their content, for ~$50M.
Vidible claims to offer a "curated library" of 300K+ premium videos. The company also provides analytics and content-discovery tools.
AOL has already shown a strong interest in the Web content distribution market: The company bought video syndication startup 5Min for $65M in 2012, and article-recommendation platform Gravity for $95M in January. AOL also shelled out $405M last year to buy video ad platform Adap.tv.
While AOL's display ad sales for its own properties were nearly flat Y/Y in Q3, its 3rd-party platform ad sales were up 44% (22% excluding Adap.tv).
Update: AOL has confirmed the acquisition, but hasn't disclosed a purchase price.