Fossil makes inroads with Swiss watch line

|By:, SA News Editor

Fossil (NASDAQ:FOSL) is looking for the sweet spot in the lifestyle watch segment with its new line of Swiss-made watches.

The watches are priced at $1,595, well-above the line of Swatch mass-market timepieces without the Swiss pedigree.

Fossil's initiative puts in direct competition with the Swatch's (OTCPK:SWGAY) Tissot brand.

Last quarter, Fossil grew watch sales 12% Y/Y.

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