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Foot Locker investment seen as a safer Nike bet

Mar. 17, 2015 9:19 AM ETFoot Locker, Inc. (FL)NKE, FLBy: Clark Schultz, SA News Editor2 Comments
  • Sterne Agee recommends buying Foot Locker (NYSE:FL) over Nike (NYSE:NKE) to capture the expected growth in the running and basketball shoe categories.
  • D.A. Davidson is also cautious on Nike in front of earnings later this week. The firm forecasts future orders of 11% for the Swoosh, but warns on stronger F/X and competitive headwinds in FY16. Shares are rated Neutral with a $101 price target ($110 5-year PT).
  • The aggressive push by Under Armour into running and basketball shoes is seen as another reason to buy Foot Locker to capture Nike's growth without some of the risk.
  • The other side of the argument is Nike's growing tech presence which a Foot Locker investment fails to capture.
  • Previously: Futures growth and F/X impact sized up on Nike ahead of earnings (Mar. 16 2015)

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Comments (2)

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Thats a funny way of looking at it, but yes, in a way it does represent the sales of all the big sports apparel companies! @Gooniegoogoo
Is it safe to say that FL could be considered an ETF in the footwear and apparel realm? Considering they sale NKE, UA, Reebok, etc. I've been eyeing NKE and waiting for a pullback to $90> but this makes me reconsider, thanks for the info.

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