During its Q1 earnings call (webcast, live blog), Google (GOOG) admits lower rates for mobile...

|By:, SA News Editor

During its Q1 earnings call (webcast, live blog), Google (GOOG) admits lower rates for mobile ads are contributing to its cost-per-click weakness, as are new search ad formats and revenue-sharing agreements with OEMs and carriers. However, the company expresses optimism mobile ad rates will improve, given mobile advertising is in its early stages, and has the ability to drive local commerce.  GOOG +0.4% AH. (more)