- J.C. Penney (NYSE:JCP) plan to make some more changes on the selling floors of its department stores in order to drive traffic, according to top execs.
- The home department will revert back to the style and merchandise of the pre-Ron Johnson era, while a focus will return to the "center core" area of handbags, sunglasses, and jewelry.
- The department store chain will also add more Sephora and Disney shops.
- Salons will be re-branded to reflect the new deal J.C. Penney signed with InStyle.
- J.C. Penney presentation at the Piper Jaffray Consumer Conference (webcast).