Sony (SNE) CEO Howard Stringer shrugs off calls by Activision Blizzard (ATVI -2.6%) to cut the...

|About: Activision Blizzard, Inc (ATVI)|By:, SA News Editor

Sony (SNE) CEO Howard Stringer shrugs off calls by Activision Blizzard (ATVI -2.6%) to cut the price of Sony's $400 PlayStation 3. Video-game retailers are worried the game console is priced too high for this economy, and may develop products for cheaper machines.