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Amazon launches food delivery service, reportedly preps $50 Fire tablet

Sep. 08, 2015 5:13 PM ETAmazon.com, Inc. (AMZN) StockAMZN, JTKWYBy: Eric Jhonsa, SA News Editor7 Comments
  • Following reports to the effect, Amazon (NASDAQ:AMZN) has launched a restaurant-ordering/delivery service in Seattle, with plans to expand elsewhere. The service is offered via the app for Amazon's Prime Now 1-hour product delivery service.
  • Notably, Amazon isn't charging any service or delivery fees. The company will take a cut on orders, and says it's setting a "high bar" for which restaurants are allowed to participate. Online food-ordering/delivery leader GrubHub (NYSE:GRUB) fell 3.6% today. In addition to GrubHub, rivals include Yelp/Eat24, Groupon, and Uber.
  • Separately, the WSJ reports Amazon is working on a 6" Fire tablet that will sell for just $50 - half the price of the current Fire HD 6 - and launch in time for the holiday season. New 8" and 10" models are also reportedly being prepped.
  • The WSJ adds Amazon is working on "a high-end computer for the kitchen code-named Kabinet, a tablet with a 3-D screen, and an e-reader battery that can last two-years on a single charge." Other projects, such as a projector device, a 14" tablet, and a smart stylus, have been shuttered as the company pares back its hardware efforts.
  • A lack of support for Google Play and various other Google apps/services (off limits due to Amazon's use of a non-Google version of Android) have weighed on Amazon's tablet share. Not counting 6" models, IDC estimates Amazon's Q2 U.S. tablet share was below 1%; the company's tablet sales have historically skewed heavily towards Q4.

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Comments (7)

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Michael Kudrna profile picture
The market is still undeveloped. The market for this will grow exponentially over the years. Plenty of room still for all these companies to take a fair share before consolidation is necessary. Seamless and GrubHub were too early to the market, now we've reached the time when the market will grow much faster leaving plenty of share for everyone to capture before it is saturated.
Gary J is Rich on AMZN profile picture
Amazon has a knack for innovating early on in new services. They are getting the last laugh with drones, Amazon Fresh and many other areas where they have been disruptive. Get on the bandwagon or get out of the way.
B
Fire phone?

Lol
Eric Dee profile picture
0 buck Kindle Fire, the race to the bottom on phones/tablets just accelerated.
B
kindles are trash... amazon can keep the bottom while quality tablets will remain at normal process
Anyoption profile picture
"kindles are trash"...depends on what you want to use it for. Mine works just fine for what I need and I'm glad I could spend a third of what it costs to buy an iPad for it.
Anyoption profile picture
Say goodbye to GrubHub.

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