Hershey leans to the healthier side with new moves

|About: The Hershey Company (HSY)|By:, SA News Editor

Hershey's (HSY -1.2%) announces it will launch a line of Hershey Kisses with no artificial flavors this holiday season.

The company also is unveiling a SmartLabel QR code program to allow consumers greater transparency on the "simple" ingredients of its products.

During the firm's earnings call two weeks ago, Hershey execs notes some weak trends in U.S. retail selling channels. They also talked about building out the Brookside brand with new bars on the healthier side.

Hershey earnings call transcript

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