Fisher Price coding toy turns heads

|By:, SA News Editor

Fisher Price's Code-a-Pillar toy added to its 2016 buzz after being shown off at the New York Toy Fair. Code-a-Pillar creates a preschooler coding platform seen as on trend with both parents and the sub-6 years old set.

NPD pulled out the tech toy as one the standouts from the toy confab. The product is expected to debut at stores later this year and be priced at around $50.

Fisher Price is a wholly-owned subsidiary of Mattel (MAT +0.7%).

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