Dunkin' Donuts starts effort to convert Starbucks customers

|About: Dunkin' Brands (DNKN)|By:, SA News Editor

Dunkin' Brands (NASDAQ:DNKN) CEO Nigel Travis tells Reuters the company is using $5 Dunkin' Donuts gift cards as an opening salvo in a war to win over Starbucks (NASDAQ:SBUX) customers.

Starbucks is seen as slightly vulnerable due to its shift to a dollar-based loyalty program from one that used a transaction count to dole out freebies.

"We feel excited about the change to Starbucks' loyalty program," says Travis.

Previously: Starbucks tightens policy on rewards giveaways (Feb. 22 2016)

Previously: The math behind the Starbucks rewards switch (Feb. 23 2016)

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