New startup aims to stream first-run movies

|By:, SA News Editor

A new startup aims to offer an at-home premium movie service that gives consumers a crack at movies the same day they premiere on the big screen.

Sources tell Variety that The Screening Room will charge $150 for a set-top box and $50 per film. The venture is backed by Sean Parker who promises anti-piracy technology.

A major hurdle still to be worked out is deals with major exhibitors and distributors. Those negotiations could reduce The Screening Room's cut to 10% or less.

Efforts are already underway to blur the lines between Hollywood and the streaming world without disrupting the box office revenue model, but no broad deal has been hashed out.

In the mix: Netflix (NASDAQ:NFLX), AMC Entertainment (NYSE:AMC), Cinemark Holdings (NYSE:CNK), Regal Entertainment (NYSE:RGC), Carmike Cinemas (NASDAQ:CKEC), Reading International (NASDAQ:RDI), Marcus Corp (NYSE:MCS), IMAX (NYSE:IMAX), Paramount (VIA, VIAB), Lions Gate Entertainment (NYSE:LGF).

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