Nielsen confirms acquisition of India mobile measurement firm

|About: Nielsen Holdings N.V. (NLSN)|By:, SA News Editor

Nielsen Holdings (NLSN -0.5%) has wrapped an acquisition of Informate Mobile Intelligence, a Mumbai-based firm dedicated to mobile device measurement.

Terms were undisclosed. The two companies have worked together for nearly five years on tracking consumption patterns of mobile users.

The move will allow Nielsen to bring smartphone tracking into its Total Audience Measurement initiative, particularly in markets across Europe, Asia Pacific, Latin America and Africa.

Integration will take about a quarter.

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