Pinnacle Foods has a Wish-Bone plan

|About: Pinnacle Foods (PF)|By:, SA News Editor

Pinnacle Foods (NYSE:PF) is using distintive packaging with two new premium lines of Wish-Bone salad dressings.

The products are part of a broad push by the company to target a wider consumer base, including millennials. Pinnacle also plans to market the quality of the Wish-Bone ingredients as a major selling point.

Pinnacle cited expenses from the innovation at Wish-Bone as a drag on earnings in 2016, although synergies are expected to continue to pile up.

Pinnacle acquired Wish-Bone in 2013 for $580M.

Subscribe for full text news in your inbox