Perry Ellis International to take Farah to China

|About: Perry Ellis International... (PERY)|By:, SA News Editor

Perry Ellis International (NASDAQ:PERY) announces it signed a licensing deal with MRH SpaRotica Groupé to grow the Farah brand in China.

The company's new China initiative will include opening Farah stores as well as giving the brand a presence in department stores and specialty stores. The first Farah store is expected to be opened in the early part of 2017.

MRH CEO Richard Kisembo says the Farah brand will resonate well with what he labels the "millennial post 80’s generations" in China.

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