Activision Blizzard (ATVI +1.8%) is taking another step with its media ambitions, teaming with Facebook to build out its broadcast network for E-sports.
At the NewFronts conference, the company debuted an "Enhanced Viewing Experience" for its MLG.tv platform, delivering high-definition video alongside a system to deliver stats, leaderboards and additional insights to viewers based on what they're watching.
"A linear broadcast, whether digital or traditional television, didn't tell the whole story of what was happening in real time in e-sports and as a new type of sport it really deserves its own type of viewing experience," Activision's Mike Sepso tells CNBC.
The Activision Blizzard Media Network will launch the new content and experiences and its Facebook broadcast collaboration during the MLG Anaheim Open (a tournament for Call of Duty: Black Ops 3) set to start June 10.
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