Previously, Smith was group associate publisher of marketing at Meredith Corp. She's also had experience with Condé Nast and The New York Times.
Smith gets an inducement award for joining, consisting of an option to buy 150,000 common shares with an exercise price of $1.15/share (yesterday's closing price). Those options vest over three years with a seven-year term; one-third vests in one year and the rest in monthly increments.
"Terri brings exceptional marketing expertise to TheStreet," says CEO David Callaway. "Her leadership and experience will be key assets as we build our new branding strategy."