To integrate with the recently-formed Intel Sports Group.
James Carwana, GM Intel Sports Group: "Imagine being able to witness a slam dunk from the defender’s perspective or the defensive rush from the quarterback’s perspective. This kind of experience may sound futuristic, but it’s closer than you think."
While it remains to be seen what implementations will result from the purchase, the growing focus by Intel on the "digitization of sports" and technologies revolving around augmented and virtual reality continues.
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