Facebook acquires facial image-analysis startup

Nov. 17, 2016 9:55 AM ETMeta Platforms, Inc. (META)META, SNAPBy: Eric McCaffrey, SA News Editor8 Comments
  • FacioMetrics, founded with "all kinds of applications including augmented/virtual reality, animation, audience reaction measurement, and others" in mind, has been bought, terms withheld, by Facebook.
  • Where Facebook (FB +0.6%) plans to integrate the buy remains to be seen, though implementations across its portfolio as it seeks to improve interactivity through gesture and facial technology, and compete against similar features at Snapchat (CHAT) and elsewhere, can be reasoned.

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