Publicis Groupe joins ad firms subpoenaed by DOJ

|By:, SA News Editor

France's Publicis Groupe (OTCQX:PUBGY -0.6%) has acknowledged receiving subpoenas from the U.S. Justice Dept., meaning that a probe into possible price fixing in the $5B video advertising market has touched three ad giants.

Earlier, Omnicom (OMC -2.1%) disclosed getting subpoenaed, and Interpublic Group (IPG -1.2) was contacted last week for documents.

The DOJ is probing whether ad agencies sent commercial production contracts to in-house units, to the disadvantage of independent companies.

The news comes as ad giants face stronger pressures over the past few years to milk new revenue streams.

FBI agents have interviewed postproduction companies about their experience with the bidding process, The Wall Street Journal reports.

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