Pivotal Research downgrades Alphabet from Buy to Hold

|About: Alphabet Inc. (GOOG)|By:, SA News Editor

Citing control issues involving ads placed on YouTube content deemed objectionable, and reaction in the UK leading to withdrawal or consideration of withdrawal among various entities (government, brands, media companies) from advertising on the platform, analyst Brian Wieser suggests possible global consequences given a heightened focus on ad quality and brand safety across the industry. Price target from $970 to $950.

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