F-Series strong again for Ford in U.S.

|About: Ford Motor Company (F)|By:, SA News Editor

Ford's (NYSE:F) reports a sharp drop in passenger car sales during March, while the F-Series recorded another strong month.

Sales growth by brand: Ford -7.5% to 226,696 units, Lincoln -1.4% to 9,554 units.

Sales growth by model: Ford Fiesta +21% to 5,488; Ford Fusion -37% to 18,759; Ford C-MAX -22% to 1,333; Ford Mustang -27% to 9,120; Ford F-Series +10% to 81,330; Ford Explorer -6% to 20,232; Ford Transit -10% to 10,346; Lincoln MKZ -3% to 2,074; Lincoln SUVs +5% to 5,574.

Ford's average transaction price +3.4% Y/Y to $38,220 (per KBB), due largely to a shift in mix.

"Our high-series Super Duty trucks and all-new F-150 Raptor drove doubledigit F-Series sales gains in March, along with the strongest year-over-year increase in transaction prices of any truck manufacturer in the industry," notes U.S. sales exec Mark LaNeve.

Ford's inventory increased to 80 days supply, from 79 days supply in February.

Previously: Ford March U.S. sales: -7.2% (April 3)