E*Trade brings on new creative agency

|By:, SA News Editor

Hoping to reinvigorate its "iconic" brand, E*Trade (NASDAQ:ETFC) has hired MullenLowe to be its new strategic and creative agency.

"It is increasingly difficult to break through the clutter and articulate why we are the clear choice for digitally inclined traders and investors," says the broker's Head of Marketing, Lea Stendahl.

Look for new brand campaigns later this quarter.