Ford (NYSE:F) says it will offer a mid-size Ranger pickup truck in China next year as it looks to stoke demand for the segment.
The company plans to import the Rangers into China under a new government pilot program that relaxes some restrictions on pickup truck usage in urban areas.
Ford CEO Mark Fields is in China to promote the product introduction. "We see a significant white-space opportunity with Chinese buyers increasingly looking for more capable, more refined and more stylish pickups," he says.
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